On December 12, 2017, the Equality Label Club organized a leg of the Tour de France de l'\u00e9galit\u00e9 for Ms. Schiappa's Secretary of State.<\/p>\n\n\n\n
The topic \"For a non-sexist advertising\".<\/p>\n\n\n\n
After an introduction on the subject by Cristina Lunghi, President of Arborus, BETC and PSA presented their points of view as advertiser (PSA) and agency (BETC).<\/p>\n\n\n\n
These two companies have held the Afnor equality label since 2004 for PSA and 2005 for BETC<\/p>\n\n\n\n
It emerged that the recommendation was to \"neutralize\" the brand in order to be modern. The Equality Label, which PSA has held since 2004, ensures that internal and external communication materials are free of stereotypes and therefore a fortiori of sexism.<\/p>\n\n\n\n
The Equality Label, which is a government incentive, should be further developed to encourage companies to review their communication materials.<\/p>\n\n\n\n
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Le 12 d\u00e9cembre 2017, le \u00a0Club du Label \u00e9galit\u00e9 a organis\u00e9 une \u00e9tape du tour de France de l\u2019\u00e9galit\u00e9 pour le secr\u00e9tariat d\u2019Etat de Mme Schiappa. The sujet abord\u00e9 \u00ab\u00a0\u00a0Pour une publicit\u00e9 non sexiste\u00a0\u00bb Apres une introduction sur le sujet de Cristina Lunghi, Pr\u00e9sidente d\u2019Arborus, BETC et PSA ont expos\u00e9 leurs points de vue en [\u2026]<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,6],"tags":[],"class_list":["post-870","post","type-post","status-publish","format-standard","hentry","category-activites","category-france"],"acf":[],"_links":{"self":[{"href":"https:\/\/arborus.org\/en\/wp-json\/wp\/v2\/posts\/870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arborus.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arborus.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arborus.org\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/arborus.org\/en\/wp-json\/wp\/v2\/comments?post=870"}],"version-history":[{"count":1,"href":"https:\/\/arborus.org\/en\/wp-json\/wp\/v2\/posts\/870\/revisions"}],"predecessor-version":[{"id":871,"href":"https:\/\/arborus.org\/en\/wp-json\/wp\/v2\/posts\/870\/revisions\/871"}],"wp:attachment":[{"href":"https:\/\/arborus.org\/en\/wp-json\/wp\/v2\/media?parent=870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arborus.org\/en\/wp-json\/wp\/v2\/categories?post=870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arborus.org\/en\/wp-json\/wp\/v2\/tags?post=870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}