{"id":870,"date":"2018-02-07T10:45:48","date_gmt":"2018-02-07T09:45:48","guid":{"rendered":"https:\/\/arborus.org\/?p=870"},"modified":"2020-07-08T10:46:17","modified_gmt":"2020-07-08T08:46:17","slug":"tour-de-france-de-legalite","status":"publish","type":"post","link":"https:\/\/arborus.org\/en\/tour-de-france-de-legalite\/","title":{"rendered":"TOUR DE FRANCE OF EQUALITY"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le 12 d\u00e9cembre 2017, le &nbsp;Club du Label \u00e9galit\u00e9 a organis\u00e9 une \u00e9tape du tour de France de l\u2019\u00e9galit\u00e9 pour le secr\u00e9tariat d\u2019Etat de Mme Schiappa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The sujet abord\u00e9 \u00ab&nbsp;&nbsp;Pour une publicit\u00e9 non sexiste&nbsp;\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apres une introduction sur le sujet de Cristina Lunghi, Pr\u00e9sidente d\u2019Arborus, BETC et PSA ont expos\u00e9 leurs points de vue en tant qu\u2019annonceur (PSA) et agence (BETC).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces deux entreprises sont d\u00e9tentrices du label \u00e9galit\u00e9 Afnor depuis 2004 pour PSA et 2005 pour BETC<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est ressorti que la recommandation est \u00e0 la \u00ab&nbsp;neutralisation&nbsp;\u00bb de la marque pour \u00eatre dans la modernit\u00e9. Le Label Egalit\u00e9 dont PSA est d\u00e9tenteur depuis 2004 permet de v\u00e9rifier que les supports de communication internes et externes sont exempts de st\u00e9r\u00e9otypes et donc a fortiori de sexisme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ainsi le Label Egalit\u00e9, qui est une mesure incitative du gouvernement, devrait \u00eatre davantage d\u00e9velopp\u00e9 afin d\u2019inciter les entreprises \u00e0 revoir leurs supports de communication.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[metaslider id=&nbsp;\u00bb995\u2033]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 12 d\u00e9cembre 2017, le &nbsp;Club du Label \u00e9galit\u00e9 a organis\u00e9 une \u00e9tape du tour de France de l\u2019\u00e9galit\u00e9 pour le secr\u00e9tariat d\u2019Etat de Mme Schiappa. The sujet abord\u00e9 \u00ab&nbsp;&nbsp;Pour une publicit\u00e9 non sexiste&nbsp;\u00bb Apres une introduction sur le sujet de Cristina Lunghi, Pr\u00e9sidente d\u2019Arborus, BETC et PSA ont expos\u00e9 leurs points de vue en [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,6],"tags":[],"class_list":["post-870","post","type-post","status-publish","format-standard","hentry","category-activites","category-france"],"acf":[],"_links":{"self":[{"href":"https:\/\/arborus.org\/en\/wp-json\/wp\/v2\/posts\/870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arborus.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arborus.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arborus.org\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/arborus.org\/en\/wp-json\/wp\/v2\/comments?post=870"}],"version-history":[{"count":1,"href":"https:\/\/arborus.org\/en\/wp-json\/wp\/v2\/posts\/870\/revisions"}],"predecessor-version":[{"id":871,"href":"https:\/\/arborus.org\/en\/wp-json\/wp\/v2\/posts\/870\/revisions\/871"}],"wp:attachment":[{"href":"https:\/\/arborus.org\/en\/wp-json\/wp\/v2\/media?parent=870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arborus.org\/en\/wp-json\/wp\/v2\/categories?post=870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arborus.org\/en\/wp-json\/wp\/v2\/tags?post=870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}